A website doesn't have to be broken to be losing you business. Most of the time it's the quiet stuff — the bits a visitor never mentions, they just leave and go to a competitor instead. Here's five of the most common culprits, and how to tell if any apply to you.
1. It's Slow To Load
Every extra second a page takes to load costs you visitors — and on mobile, where most local searches happen, patience runs out fast. If your site feels sluggish to you on a decent connection, it'll feel considerably worse to someone on the move with patchy signal.
2. It Doesn't Work Properly On Mobile
Text too small to read, buttons too close together to tap accurately, images that don't resize — any of these on a phone screen, and most visitors won't bother zooming in and squinting. They'll just leave.
3. It's Not Turning Up On Google
A beautiful website nobody can find is doing no work for you at all. If you're not sure whether your site's properly optimised for search, or you've noticed competitors consistently outranking you, that's worth investigating properly rather than guessing.
4. It Looks Dated
Fair or not, an old-looking website makes people question whether the business behind it is still active, still capable, still worth trusting with their money. Design trends move — a site that looked sharp five years ago can quietly undercut your credibility today.
5. There's No Clear Next Step
A visitor lands on your site interested — then can't easily find your phone number, a contact form, or any obvious way to actually get in touch. Every bit of friction here is a lost enquiry that never even reaches you.