Case study: Brighouse Motorcycle Training Centre
20 years on, still riding with them
BMTC's story with PWC goes back a long way. Paul built their original website over 20 years ago, back when Brighouse Motorcycle Training Centre was still finding its feet as one of Yorkshire's motorcycle training centres. Fast forward two decades and BMTC had grown into a genuinely established name in Huddersfield, with DSA-registered instructors, a half-acre purpose-built training site, and a loyal stream of riders coming through for CBT, A1, A2 and full licence training.
Trouble was, the website hadn't grown with them. It was still running on old plug-in technology that modern browsers had stopped playing nicely with. It wasn't responsive, and it looked every one of its 20 years next to a mobile phone screen.
The Brief
Keep the branding. That was the brief for this Huddersfield web design project. BMTC's red, blue and green traffic-light logo is instantly recognisable locally, and Paul had built real equity in it over two decades. This wasn't a burn-it-down-and-start-again job. The ask was simple: bring the site into the modern day without losing what made it recognisably BMTC.
What We Did
A full responsive website design, built around the existing brand rather than replacing it. Same colours, same logo, same straight-talking tone, just working properly on every device and giving riders a proper route to find motorcycle training courses, book training and get in touch, without fighting a site that predated the smartphone.
Alongside the new website, we also designed a tri-fold brochure for BMTC. Categories, ages and licence requirements laid out clearly, a booking form, and a map to the Alder Street site, all pulling from the same visual identity as the new site, so BMTC had something physical to hand over at the centre or send out.
The Result
A joined-up look across print and web that still feels unmistakably BMTC, just fit for 2026 rather than 2006. Twelve months on, the site's still doing its job — you can see it for yourself at brighousemtc.co.uk. And it's a nice one for us too, seeing a client we've worked with for 20+ years come out the other side of a full website redesign still looking like themselves, just sharper. If your website's showing its age like BMTC's was, take a look at what we do. If you're a Huddersfield business needing the same, get in touch.
